20220617

Cityscapes and urban malls on the one hand, and nature's majesty featuring mountains, rivers, lakes, and seas on the other—such is the rich tapestry of life, blending professional commitments with the call of the wild. This contrast is what we call the "diverse space," the bridge between the hustle of everyday life and the tranquil of distant, untouched places. On June 17, this concept took a tangible form at MixC Shopping Mall Chengdu, where the Radar Auto and National Geographic collaborated to unveil the " Borrowing 2 Square Meters from the Nature" campaign. This innovative event transformed the space into a "Time Gate," offering attendees the chance to dive into an expansive world of imagination and celebrate the possibilities of an adventurous outdoor lifestyle.

When a modern business district encounters stunning outdoor scenery, a genuine experience of transcending time and space unfolds. At Chengdu's Mixc Mall Square, an exceptional immersive outdoor experience space, jointly created by the Radar Auto and National Geographic, boasts a striking installation. The external walls feature a naked-eye 3D large screen displaying dynamic, lifelike images of the changing seasons, drawing in onlookers to pause, appreciate, take photographs, and share the experience. Inside, glaciers, canyons, oceans, and auroras interchange, allowing visitors to transition from the urban setting to the "great outdoors," unveiling the beauty of nature's ever-changing seasons and landscapes.

At the event, Naturehike, a renowned local brand specializing in outdoor gear and a key collaborator with Radar Auto, played a significant role by offering an engaging outdoor living experience for the visitors.

Urban dwellers crave that essential connection with nature now more than ever. We envision a moment of respite for those caught up in the city's relentless pace—a chance to unwind, reflect, and soak in nature's tranquility. Advancements in technology have blurred the lines between the hustle of city life and the serenity of the outdoors, bringing luxurious and effortless outdoor experiences right to our fingertips. This blend of convenience and comfort offers a fresh and accessible way for everyone to enjoy the splendor of the natural world. 

Embracing the great outdoors has become more than just a pastime—it's the latest style statement. The year 2022 earned itself the moniker "the year of camping," with short getaways, opulent camping experiences, and a variety of other outdoor pursuits retaining their allure for masses. A Camping Report from iiMedia Research forecasts a boom in China's core camping market, projecting an upscale trajectory to CNY 248.32 billion by 2025. This surge is expected to bolster the overall market to a staggering CNY 1,440.28 billion. Further underpinning this trend, data from Xiaohongshu (Little Red Book), a popular social media platform, show that the number of posts about camping soared by more than five times in 2021 compared to the previous year. Driven by a growing infatuation with the natural world, there's a discernible shift in how people approach their lifestyles, consumption habits, and travel preferences, prompting the need for a vehicle that can better meet the camping requirements of users.

With the full support of the Geely Group—China's automotive giant, renowned for its extensive expertise in vehicle production and progressive design principles—Riddara is positioned to seize the immense opportunities presented by the burgeoning new energy sector. Intent on crafting novel solutions for new energy vehicles, Riddara is focused on the evolving travel requirements of its users. This represents more than just a stride in transportation innovation; it offers a renewed vision of diverse outdoor lifestyles. 

As the domestic car market evolves, key trends such as electrification, personalization, and diversification are becoming more pronounced. The industry is witnessing the standardization of varied expansions, including new energy vehicles, integrated intelligent ecosystems, and niche user communities. Amidst this transformation, there's a noticeable uptick in the adoption of new energy vehicles alongside a burgeoning demand for vehicles suited to outdoor and leisure activities. Geely Group's response to these trends is the introduction of the brand Riddara, which is fine-tuned to cater to these specific consumers' preferences and needs.

Zeroing in on the new energy vehicle sector and eyeing various niche markets, Riddara is set to develop a range of products, each designed with a keen focus on diverse outdoor lifestyles and scenarios. Poised to make a grand entry into the market, the brand has its official launch earmarked for July, with the unveiling of its inaugural vehicle anticipated within the same year. As 2022 unfolds, Riddara gears up for a landmark voyage!