100% Electric Pickups Meet Outdoor Diversity: A New Avenue in Auto Market?
Since its launch on July 12, Riddara has been turning heads, not just because of its unique brand philosophy that champions "mobile and diverse electric spaces", targeting the innovative intersection of "new energy + diversity", but also because of the pioneering model RD6. This is not your average pickup truck; it stands out with its sleek design, merging the world of 100% electric power with a variety of outdoor life experiences. The model has rolled down the window to a fresh perspective in the car industry, and through it, we're glimpsing a future teeming with possibility, wonder, and exhilaration.
Meeting the buzz head-on and charged for action, Radar Auto recently hosted an eclectic mix of enthusiasts by the picturesque Fuchun River in Hangzhou. This gathering offers a comprehensive and immersive experience of their first model, the Riddara RD6, marking the beginning of a new journey for 100% electric pickup trucks.
![RIDDARA 's first model, the RD6 in the forest RIDDARA 's first model, the RD6 in the forest](/-/media/project/riddara/images/news/20220809/1.jpeg)
RD6 Leads the Charge onto the 100% Electric Track, Fully Embracing the New Energy Movement
The market for 100% electric pickup truck is ripe with potential and primed for growth. Observing the auto industry as a whole, we see a dramatic and swift shift from conventional fuels to alternative energy options, signaling an accelerated period of historic change. The burgeoning popularity of new energy vehicles, ranging from sedans and SUVs to MPVs, furthers the certainty that new energy pickups are the next logical progression. Riddara is riding this wave with conviction, positioning its RD6 model as a trailblazer at the vanguard of this new era, steering confidently onto the path of 100% electric pickup trucks.
The RD6 has been surfing the electrification tide sweeping through the car market and caught the spotlight immediately upon its debut. Its allure comes from its identity as a 100% electric pickup truck.
Built on the Multiplex Attached Platform(M.A.P), RD6 distinguishes itself as the first 100% electric pickup truck with a set of inherent advantages, including swift acceleration, responsive braking, impressive range, and affordable price. It's swift off the mark, packing a 200 kW high-performance motor that propels it from 0 to 100 km/h in roughly 6 seconds, ensuring a rapid getaway right from the start. When it comes to recharging, the RD6 doesn't keep you waiting. It supports up to 120kW of fast charging, allowing for quick and convenient top-ups that save both time and hassle. The truck boasts an impressive range of over 600 km. In addition, with a braking distance of 38.3 meters from 100 km/h and an astonishingly low electricity consumption cost of just CNY 0.1 per kilometer, the RD6 firmly anchors its status as a formidable player in the electric pickup truck arena.
![RD6 leaves behind a beautiful summer scenery RD6 leaves behind a beautiful summer scenery](/-/media/project/riddara/images/news/20220809/2.jpg)
RD6 Boosts Passenger Vehicle Performance, Targeting the Mass Market
Agile, stylish, and smart—a ride brimming with imagination for passengers: that's another tagline for RD6.
The RD6 effortlessly navigates through the picturesque lakes and mountains, creating a stunning summer landscape. With its striking appearance, the RD6 boasts an integrated body with a sleek coefficient of drag at just 0.326 Cd, showcasing smooth contours and an agile stance. Enhanced by a vibrant front grille, matrix-style headlights, and "X" shaped racing taillights, the design exudes a dynamic and futuristic appeal that resonates with the refined tastes of young users. From exterior to interior, the designer's thoughtful aesthetics are fully evident in the RD6, allowing it to confidently turn heads wherever the road leads, city streets or country trails alike.
The RD6 offers a stunning exterior view and a delightful interior ambiance. Inside, the "Magic Mirror" cockpit is equipped with a 72-color ambient lighting system, allowing for personalized settings. Passengers can also take in the scenery outside through the 51-inch panoramic sunroof, seamlessly blending beauty and practicality. Beyond the visible interior design, the cabin provides a tranquil experience, with significantly lower noise levels at idle compared to traditional fuel-powered trucks, ensuring a comfortable and serene ride for all occupants.
![RD6 provides drivers and passengers with a comfortable and quiet experience RD6 provides drivers and passengers with a comfortable and quiet experience](/-/media/project/riddara/images/news/20220809/3.jpeg)
In addition to its passenger-oriented design, the RD6 sets itself apart from Internal Combustion Engine(ICE) pickup trucks with its focus on enhanced intelligence and safety features. It signifies a shift in the concept of automobiles, going beyond mere transportation to become trusted companions with both power and intelligence. The RD6 boasts a range of advanced features that prioritize user experience, such as dual 12.3-inch tech screens, a 9-inch full-color HUD, L2+ advanced driver assistance systems, and comprehensive voice interaction capabilities. These technologies seamlessly connect users with the world, making for a more convenient and intelligent driving experience. Moreover, the RD6 prioritizes safety with the inclusion of Bosch ESP9.3 and six safety airbags throughout the vehicle, ensuring a secure journey at all times.
![RD6 protects every moment of travel with technological strength RD6 protects every moment of travel with technological strength](/-/media/project/riddara/images/news/20220809/4.jpeg;)
The RD6 transcends the conventional notion of pickup trucks, seamlessly merging the beauty of nature with cutting-edge technology. Its meticulous attention to detail showcases a design that prioritizes human needs and envisions a fresh outlook on outdoor travel in the long run. The RD6 goes above and beyond the expectations of a mere product or an electric pickup pioneer; it boldly expands into the broader outdoor travel market with its versatile appeal and multiple outdoor branding possibilities.
RD6 Deepens Outdoor Brand Image, Crafting a New Lifestyle Attitude
The RD6's marketing as a "100% electric pickup for diversified lifestyles" clearly underscores its dual-nature: it's unmistakably a 100% electric pickup, while also being much more. Beyond the usual benefits of electric vehicles, the RD6 offers worry-free all-scenario electric usage, coupled with a versatile storage speace, delivering full support for various outdoor lifestyles.
The truck bed of the RD6 is equipped with a 6kW high-power electric panel, offering six discharge modes including stationary discharge, driving discharge, vehicle-to-vehicle (V2V) discharge, 220V/10A household appliance interface, 220V/16A industrial power interface, and a 12V low-voltage interface. Notably, the external discharge function of the RD6 can be enabled when the vehicle is locked, prioritizing safety while demonstrating a user-first design approach. Additionally, the vehicle features six layers of electric safety protection to ensure secure and worry-free electricity usage, emphasizing safety throughout its design.
![the external discharge function of the RIDDARA RD6 the external discharge function of the RIDDARA RD6](/-/media/project/riddara/images/news/20220809/5.jpg)
With worry-free electricity usage and effortless loading capabilities, the RD6 features three primary storage areas: a discreet 70L front storage space, a clever 48L rear seat storage compartment, and a 1,200L+ truck bed. Whether it's large luggage, work tools, or personal belongings, the RD6 doesn't just accommodate everyday items but also enhances a diverse lifestyle.
![1200L+rear bucket storage space 1200L+rear bucket storage space](/-/media/project/riddara/images/news/20220809/6.png;)
RD6 represents the inaugural offering from Radar Auto and stands as the model with a unitary construction body embodying the brand's versatile outdoor ethos. With its worry-free all-scenario electricity utilization and adaptable spaces, the RD6 opens up a world of diverse lifestyle possibilities and enriches the outdoor travel experience. Imagine arriving at a campsite in the RD6, where the powerful external power supply ensures a continuous supply of refreshing drinks, melodious tunes fill the air, and the scent of barbecue drifts from the "kitchen" area... Life's excitement and the beauty of the outdoors blend seamlessly. In addition to camping, the RD6 is perfectly suited for activities like cycling, fishing, and more. Who says a pickup truck is just for carrying loads? The RD6 is not simply a pickup truck—it's a companion for a multifaceted lifestyle.
![RD6 for lifestyle enthusiast RD6 for lifestyle enthusiast](/-/media/project/riddara/images/news/20220809/7.jpg)
Transitioning from a history of focusing on singular outdoor scenarios and exploration activities to its current diverse array of experiences, the RD6 has redefined outdoor living by offering an all-in-one travel solution. This innovation expands the horizons of outdoor lifestyles and enriches the overall outdoor travel ecology. In the industry landscape, the RD6 has blazed a trail in the realm of 100% electric pickup trucks, while maintaining a customer-centric approach to deliver top-tier products that breathe new life into the outdoor travel market. Evolving from being a mere "companion for a multifaceted lifestyle" to becoming an "enhancer of the travel ecology," the RD6 vividly portrays the richness and expansiveness of life, paving the way for boundless possibilities in future travel experiences.
![RD6 has opened up a new track for electric pickups RD6 has opened up a new track for electric pickups](/-/media/project/riddara/images/news/20220809/8.jpg)
In the midst of the ongoing shift from conventional to new energy sources in the automotive industry, Radar Auto has taken a bold step forward with the introduction of the 100% electric pickup truck RD6, embodying a visionary approach. Recognizing that a product speaks volumes, the RD6 embraces the trends of electrification, passenger comfort, and versatility, leading the charge in the realm of 100% electric pickups. In today's era of interconnectedness, consumer demands are increasingly multifaceted. So, what defines a product that truly meets these evolving needs? With a keen focus on user-centric features and the development of a comprehensive travel ecology, the RD6, positioned as a versatile 100% electric pickup truck, delivers an exceptional experience that surpasses expectations for both consumers and the market.